overview
Rely.ai had the product and the brand, but no asset that explained what they'd built. Without a clear, engaging way to communicate their offering, advertising on LinkedIn meant fighting an uphill battle for attention. In a market where new AI tools launch daily, cold audiences gloss over anything that doesn't immediately answer the only question that matters: why should I care?
the brief
the results
Direct ROI
Engagement Rate
Reach
A 60-second LinkedIn explainer that increases top of funnel visibility, holds attention through a complex product story, and makes the offering relatable enough to register even with the sound off. Engaging, clear, and built to make a scrolling viewer stop and care.
The explainer reached over 200,000 people, drove a 34% engagement rate, and generated 62 qualified leads. More importantly, it returned 3x on direct investment, with indirect returns still compounding. Proof that a launch video, done right, is an asset rather than an expense.
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