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Harborwood Builders

Logo Design Questionnaire

Please fill out the form below as best as you can. These questions are designed to unpack elements of your business that will hep drive the creative direction for your logo design. This should take approximately 10-15 minutes to complete.

PART 1: BRAND OVERVIEW

1. What does Harborwood Builders specialize in?

2. What values or qualities do you want your brand to convey?

PART 2: LOGO STYLES & PREFERENCES

1. Do you have any specific ideas or concepts in mind for your logo?

2. Are there any symbols, imagery, or themes you’d like to incorporate?

3. What type of logo do you prefer? (Check all that apply)

Select any that apply

Wordmark (text only)

Icon + Text

Emblem (badge-style)

Abstract/Minimalist

Not sure yet

4. Are there any specific colors you'd like to see in the logo? Any colors you want to avoid?

5. Do you have a preferred font style?

e.g., modern, bold, script, classic, industrial, serif, sans-serif

PART 3: TARGET AUDEINCE & BRAND POSITIONING

1. Who is your ideal client?

e.g., homeowners, developers, high-end custom home clients, businesses, etc.

2. What message or impression do you want your logo to communicate at first glance? (Select up to three)

Trustworthy & reliable

High-quality craftsmanship

Modern & innovative

Timeless & classic

Professional & polished

Rugged & durable

Sustainable & eco-friendly

Other

3. If you selected other, please specify.

That's it, you're Done!

Thanks for taking the time to fill out this form. Your input will directly influence my design process and will ensure alignment from start to finish.

Thank you!

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